Twizzlers

Twizzlers History

Twizzlers is a popular brand of twisted licorice candy known for its distinctive shape, chewy texture, and fruity flavors. Here's a brief history of Twizzlers:

1845: The story of Twizzlers begins with Young and Smylie, a confectionery firm established in Lancaster, Pennsylvania, USA. The company originally produced a range of products, including various candies and confections.

1845-1902: Over the years, Young and Smylie experimented with different confectionery recipes, including licorice-based candies. In 1902, the company decided to focus on producing licorice twists, which would eventually become Twizzlers.

1929: The company officially changed its name to Y&S Candies, Inc., marking a new era for the brand.

1968: Y&S Candies, Inc. was acquired by the Hershey Company, a well-known American chocolate manufacturer. The acquisition brought Twizzlers under the Hershey umbrella and expanded its distribution and marketing capabilities.

Varieties and Innovations: Throughout the years, Twizzlers introduced several variations and flavors to cater to different consumer preferences. These include Twizzlers Pull 'n' Peel, Twizzlers Bites, Twizzlers Nibs, Twizzlers Filled Twists, and more. The brand also expanded its flavor range to include classics like strawberry, cherry, and black licorice, as well as limited-edition and seasonal flavors.

Marketing and Popularity: Twizzlers gained popularity through effective marketing campaigns that highlighted the candy's unique shape, chewiness, and versatility. The candy became known for its use in crafts, as a straw in beverages, and as a fun and portable snack.

Present Day: Twizzlers continues to be a widely recognized and enjoyed candy brand. It is available in various package sizes, from individual twists to family packs, and can be found in grocery stores, convenience stores, and candy shops worldwide.

The enduring success of Twizzlers can be attributed to its distinctive texture, enjoyable flavors, and versatile nature. Whether eaten on their own, used in creative recipes, or enjoyed as a nostalgic treat, Twizzlers remain a beloved and iconic licorice candy option for many.

Twizzlers Memories

I remember as a jr high student I walked to school almost everyday. On the route there was a drug store soda fountain, that also carried candy. My favorite at that time, and still is, was a big bag of strawberry twizzlers. I believe there were twenty or more pieces in a package and it cost a whole twenty cents and worth every penny. I nibbled on my twizzlers for the next two or so blocks, saving the rest for the trip home until the next morning when I bought another bag. Now as an adult my husband and I have vending machines and it is still a very popular candy. ~ Pamela from Iowa

It's sort of simple really. As a kid I hated milk... in fact I still do. Twizzlers became my "bribe." My mother took a novel approach. With every glass of milk I was given a strawberry twizzler (referred to as a strawberry straw). I would nibble off both of the ends and proceed to drink my milk thru the "straw." Sometimes I negotiated a "double straw". Single or double, it worked, to the point where it took me years to acquire the taste of Twizzlers "plain." ~Jim from Connecticut