Twizzlers

Twizzlers History

Young and Smylie Candies, the manufacturers of Twizzlers candy, is one of the oldest confectionery firms in the United States. The company was established in 1845 and adopted Y&S as its trademark in 1870. The Twizzler brand was created in 1929 but didn't go mainstream until the mid-1960s when the company changed its name to Y&S Candies. Hershey acquired the company and Twizzlers brand in 1977.

Twizzlers Memories

I remember as a jr high student I walked to school almost everyday. On the route there was a drug store soda fountain, that also carried candy. My favorite at that time, and still is, was a big bag of strawberry twizzlers. I believe there were twenty or more pieces in a package and it cost a whole twenty cents and worth every penny. I nibbled on my twizzlers for the next two or so blocks, saving the rest for the trip home until the next morning when I bought another bag. Now as an adult my husband and I have vending machines and it is still a very popular candy. ~ Pamela from Iowa

It's sort of simple really. As a kid I hated milk... in fact I still do. Twizzlers became my "bribe." My mother took a novel approach. With every glass of milk I was given a strawberry twizzler (referred to as a strawberry straw). I would nibble off both of the ends and proceed to drink my milk thru the "straw." Sometimes I negotiated a "double straw". Single or double, it worked, to the point where it took me years to acquire the taste of Twizzlers "plain." ~Jim from Connecticut