Bubble Yum Bubble Gum
Bubble Yum History
Bubble Yum is a popular brand of chewing gum known for its soft and chewy texture. Here's a brief history of Bubble Yum:
Bubble Yum was introduced in 1975 by the Life Savers Company, a division of the multinational confectionery company, The Hershey Company. It was created as a competitor to the already established bubble gum brands in the market.
What made Bubble Yum stand out was its unique texture. It was the first soft bubble gum to hit the market, offering a more enjoyable and chewable experience compared to the traditional hard bubble gum. Bubble Yum's softness allowed for bigger and longer-lasting bubbles to be blown.
The original flavor of Bubble Yum was a classic bubble gum flavor loved by many. Over time, the brand expanded its flavor lineup to include variations such as cotton candy, grape, watermelon, and sour apple, among others, to cater to different taste preferences.
Bubble Yum quickly gained popularity, especially among younger consumers who enjoyed its soft texture and vibrant flavors. It became one of the leading bubble gum brands in the United States and internationally.
In the early years, Bubble Yum's advertising campaigns targeted teenagers and young adults, using catchy slogans and commercials to promote the gum's fun and chewy characteristics.
The brand went through various ownership changes over the years. In 1987, Hershey sold Bubble Yum to Nabisco Brands, which was later acquired by Kraft Foods. Currently, the Bubble Yum brand is owned by The Hershey Company, which reacquired it in 2000.
Bubble Yum remains a well-known and widely available brand of chewing gum, enjoyed by people of all ages. Its soft and chewy texture, along with a variety of flavors, continues to make it a popular choice for bubble gum enthusiasts and bubble blowers alike.
Checkout the retro TV commercial below with a very young Leonardo DiCaprio.