Wacky Wafers History

Wacky Wafers candy is a fruity, colorful wafer candy that has been enjoyed by candy enthusiasts for several decades. Here's a brief overview of the Wacky Wafers candy's history:

1963: Wacky Wafers candy was first introduced by the Necco (New England Confectionery Company), a confectionery manufacturer based in the United States. The candy was created as a fun and fruity twist on traditional wafers.

Original Recipe and Design: Wacky Wafers were small, round, and flat candies made of compressed fruit-flavored powder. The wafers were known for their vibrant colors and assortment of fruity flavors, including banana, green apple, watermelon, orange, and strawberry.

Popularity and Distribution: Wacky Wafers quickly gained popularity among candy lovers, particularly children, for their bright colors and variety of flavors. They were often sold in small rolls or packs, making them a convenient and portable snack.

Temporary Discontinuation: In 2011, the Necco company temporarily discontinued the production of Wacky Wafers along with other candies in their lineup due to financial difficulties.

Revival: In 2017, Leaf Brands, a candy company known for reviving nostalgic candy brands, acquired the Wacky Wafers brand. Leaf Brands sought to bring back the beloved fruity wafer candy and preserve its original recipe and character.

Present Day: Wacky Wafers are currently available in the market, delighting both long-time fans and new candy enthusiasts. The revived Wacky Wafers aim to capture the nostalgia and fun associated with the original candy, providing a burst of fruity flavors in a classic wafer form.

The Wacky Wafers candy's enduring popularity can be attributed to its vibrant colors, assortment of fruity flavors, and the nostalgia it evokes in those who enjoyed them during their childhood. The candy continues to be a fun and whimsical treat, providing a burst of fruity goodness in each bite.