The history of TWIX candy dates back several decades and involves various changes in ownership and marketing strategies. Here's a brief overview of the history of TWIX:
1967: TWIX was introduced in the United Kingdom by Mars Limited, a division of Mars, Incorporated. It was initially known as "Raider" and was created as a single chocolate bar with a biscuit (cookie) base, caramel layer, and milk chocolate coating. Raider was marketed as a snack that could be eaten without getting messy.
1979: The candy bar's name was changed from Raider to TWIX. The name "TWIX" was inspired by the phrase "twin biscuits" to emphasize the presence of two cookie fingers in each package.
1980: TWIX was introduced in the United States by Mars, Incorporated. The American version featured the same cookie-caramel-chocolate combination as the original UK version. The launch in the U.S. marked the beginning of TWIX's international success.
1991: Mars, Incorporated decided to give TWIX a marketing boost by launching the "Two for Me, None for You" advertising campaign. The campaign emphasized the idea of TWIX as a treat to be enjoyed by oneself, with humorous commercials showcasing individuals who were reluctant to share their TWIX bar.
1997: A significant change was made to TWIX when Mars, Incorporated introduced the Left TWIX and Right TWIX concept. The packaging and advertising campaign played on the idea that one TWIX bar was made with the "left" cookie, while the other was made with the "right" cookie. The concept aimed to add a playful twist to the candy's marketing.
Throughout the years, TWIX has continued to be a popular chocolate bar enjoyed by people of all ages. Its distinctive combination of crunchy cookie, chewy caramel, and milk chocolate coating has become a trademark of the brand. Today, TWIX is available in various sizes and flavors, including TWIX Peanut Butter, TWIX White, and TWIX Dark Chocolate.
The rich history and successful marketing efforts have solidified TWIX as a beloved and recognizable candy bar worldwide. Its unique attributes and memorable marketing campaigns have contributed to its enduring popularity among chocolate enthusiasts.
Every time I hear the song "Oh Yeah" by Yello, I think of the Twix commercial from the 80s. The commercial featured the peanut butter Twix (which is harder to find than the caramel nowadays, at least where I live) as well as the caramel. I was a little girl when the commercial came out, and I also remember hearing "Oh Yeah" in a movie ("The Secret of My Success") and thinking "Hey, that's the Twix song!" Sadly, the peanut butter Twix made today just doesn't taste the same to my jaded taste buds as that of the 80s, but I remember the commercial fondly! ~Laura from Illinois