Swedish Fish

In 1958, Malaco, a Swedish confectionery manufacturer, decided to expand its business by exporting a few of their products to North America. Allsorts Licorice, Ribbons and Licorice Laces candy were the first products to be exported to North America. [continued below]

Swedish Fish History

The Malaco exporting business grew and in late 1960's and early 1970's Swedish Fish and Swedish Berries were developed specifically for the North American market. As you have probably already guessed, it was named Swedish Fish because it was developed in Sweden. Today Swedish Fish are made made in both Sweden and Canada and owned by the Cadbury Adams Company.

What Flavor are Swedish Fish?

It’s delicious, but what flavor is it exactly? The original Swedish Fish flavor is actually unique to the candy and has never been specified by the manufacturer. Swedishfish.com only states that the candy “tastes like fruite, not like fish.” So grab a bag, taste Sweedish Fish for yourself, and try to guess the delicious flavor of this fruit-flavored fish (we think it’s Strawberry).

Swedish Fish Memories

My dad took me on a fishing trip when I was six years old. On the way to the lake, we stopped at a bait store. While my dad shopped for bait, I shopped for swedish fish. When we got to the lake, my dad asked me what I wanted to bait my hook with and I told him swedish fish. He talked to me until he was blue in the face about how swedish fish would NOT attract the fish, but I insisted anyway.

I am proud to say that my swedish fish bait caught TWELVE catfish that day. My dad caught NOTHING with his worm bait. After that, my dad used swedish fish for bait EVERY time he went fishing and told EVERY person who crossed his path about the time his daughter used swedish fish for bait and caught all the catfish in the lake. My dad passed away when I was fifteen, but our family still shares our swedish fish bait story every time we have a family gathering. ~ Michele from California

Nutrition Facts



Nutrition Information

Serving Size: 19 pieces
Total Calories 140
Amount Per Serving %DV*
Total Fat 0g 0%
Sodium 30mg 1%
Total Carbohydrate 36g 12%
Sugars 29g
Protein 0g
Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, dietary fiber, vitamin A, vitamin C, calcium, and iron. *Percent Daily Values (DV) are based on a 2,000 calorie diet.
  Calories: 2,000 2,500
Total Fat Less than 65g 80g
Sat Fat Less than 20g 25g
Cholesterol Less than 300mg 300mg
Sodium Less than 2,400mg 2,400mg
Total Carbohydrate 300g 375g
Dietary Fiber 25g 30g

Are Swedish Fish Gluten Free?

No, the manufacturer does not advertise Swedish Fish as gluten free.

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