The Starburst brand was introduced in England in 1959. They were first known as Opal Fruits, the name coming from the result of a competition. The four original flavors were strawberry, lemon, orange, and lime. In 1967 Opal Fruits were brought to the United States and the name was changed to Starburst.
Starburst Candy Memories
As a teenager, my friends and I used to go to the local movie theater most every weekend to see the latest movie. After buying our movie tickets, we would proceed directly to the concession stand to pick out some treats to consume during the movie. I would always purchase a roll of Starburst. I loved the chewy texture of the candy and the different fruity flavors that were individually wrapped.
In the darkness of the movie theater, I could not tell which Starburst flavor I was unwrapping (because I could not see the color of the wrapper), and this made eating the candy all the more fun because I would have to guess which fruit flavor I was eating. All Starburst flavors tasted great. ~ Albert from Connecticut