Smarties candy is a colorful and iconic confection known for its vibrant colors and sweet, tangy taste. Here's a brief history of Smarties candy:
Smarties were first introduced in 1949 by the Rowntree Company in the United Kingdom. They were initially known as "Chocolate Beans" and were marketed as a chocolate alternative that could be enjoyed by children without the worry of melting.
The candy's name was changed to "Smarties" in 1952 to better reflect its target audience and to emphasize its playful and educational qualities. The name was chosen to evoke a sense of intelligence and cleverness.
Smarties candies are made by compressing sugar and other ingredients into small, flat discs. The candies are then coated with brightly colored and flavored confectionery coating, giving them their distinctive appearance.
The original Smarties consisted of a variety of colors and flavors, including orange, yellow, green, pink, violet, and brown. Each color corresponded to a different fruit flavor, creating a fun and multisensory experience for consumers.
In 1967, the Rowntree Company was acquired by Nestlé, and Smarties became part of the Nestlé confectionery portfolio. The Nestlé version of Smarties is particularly popular in North America and other parts of the world.
In addition to their delicious taste, Smarties candies gained popularity for their interactive and educational features. The candies were often packaged in cylindrical tubes, and the lids of the tubes featured various games and puzzles that could be played with the Smarties themselves.
Over the years, Smarties has expanded its product line to include different variations and formats. This includes mini Smarties, Smarties Mega Lollies, Smarties Easter Eggs, and more. These variations often incorporate the classic Smarties candies into different forms, providing additional enjoyment and novelty for consumers.
Smarties candies are commonly found in supermarkets, convenience stores, and candy shops. They continue to be enjoyed by people of all ages, with their vibrant colors and sweet taste appealing to both children and adults.
The history of Smarties candy showcases its evolution from a chocolate alternative to a beloved and recognizable candy brand. Its colorful appearance, fruity flavors, and interactive packaging have made it a popular choice for candy lovers around the world.
Now that you can buy Smarties in the grocery store, I have to confess that I have (more than once) eaten an entire bag at one sitting - and have never ever regretted the huge sore on the end of my tongue from eating so many at once! I don't know exactly why they're my favorite - their flavor and their texture and their tininess all have something to do with it - but they are the BEST! ~ Martha from Pennsylvania
I had no idea Smarties date back to the 1940s! I loved them when I was a child (in the '50s) and I still love them today. The roll of sweet and tangy colorful candy bits always made me feel as if I were getting more candy bang for my penny! As a college teacher, I now bring Smarties to class on exam days. Why? You guessed it. To help my students feel smarter as they take their tests. I am sure the magic still works. My students love Smarties. ~Madeline from Virginia