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Peeps are marshmallow candies primarily in the shape of chicks, bunnies, and other animals such as ducks that are used to fill Easter baskets. Just Born, the manufacturer, has expanded Peeps to include Halloween, Christmas and Valentine's Day.
In 1953, the Just Born candy company bought the Rodda Candy Company which produced a handmade marshmallow chick. Bob Born of Just Born loved the way the marshmallow chick looked and a year later Bob had a invented a machine to mass-produce the marshmallow chicks He trademarked the candy, Peeps.