Milky Way
Milky Way candy bars are made with rich chocolate, creamy caramel and smooth nougat. The Milky Way Midnight is the new name for the Forever Yours bar.
Milky Way History
The Milky Way candy bar has a rich history that spans over a century. Let's explore the fascinating story behind this iconic confectionery treat.
The Milky Way candy bar was first introduced in 1923 by the Mars, Incorporated company. It was created by Frank C. Mars, an American confectioner and entrepreneur. Mars was inspired by a popular malted milkshake drink that was popular at the time, and he wanted to recreate its flavors in a candy bar.
When Milky Way was launched, it was advertised as a "Chocolate Malted Milk in a Candy Bar." The original Milky Way candy bar featured a nougat center, which was made from a combination of chocolate malt, milk, and sugar. This nougat center was then coated in a layer of rich, creamy milk chocolate.
The name "Milky Way" was chosen to evoke the image of a heavenly and ethereal treat, reflecting the candy bar's smooth and creamy texture. It was also inspired by the popularity of the Milky Way galaxy and the growing fascination with space exploration during that time.
In the early years, the Milky Way candy bar faced some challenges in its production and distribution. The nougat center was initially difficult to work with and resulted in a higher rate of product defects. However, Frank Mars persevered and refined the manufacturing process to create a more consistent and desirable candy bar.
As time went on, the popularity of Milky Way grew steadily. In 1930, Mars, Incorporated introduced a variation of the Milky Way candy bar called the "Milky Way Dark," which featured a dark chocolate coating instead of milk chocolate. This offered consumers a new flavor option and expanded the Milky Way brand.
Over the years, Milky Way continued to innovate and introduce new variations of the candy bar, including the introduction of the "Midnight" version in 2000, which featured a darker chocolate and a vanilla nougat center.
Today, Milky Way remains one of the most recognizable and beloved candy bars worldwide. Its combination of smooth, creamy nougat and rich milk chocolate has captivated candy lovers for generations. Milky Way has also become a staple in the world of desserts and baking, with the candy bar being incorporated into various recipes and creations.
The success of Milky Way can be attributed to its consistent quality, delicious taste, and the enduring appeal of its classic nougat and chocolate combination. It continues to be enjoyed as a satisfying treat for those craving a sweet and indulgent snack.
Milky Way Memories
My two great-grandmothers lived down the street from one another. We would always park at one, and after we had visited for a while, I would be allowed to walk BY MYSELF down the street to the other.
Mamaw always had apples and Milky Way bars in her refrigerator. Of course, she would let you pick which one you wanted, and, naturally, I picked the Milky Way every time. I never eat a refrigerated candy bar to this day without being transported back to that little house that smelled of coal smoke. ~ Mary from Indiana
