Doublemint Gum History
Doublemint gum is a popular chewing gum brand known for its distinctive flavor and iconic "Double Your Pleasure" slogan. Here is a brief history of Doublemint gum:
Doublemint gum was first introduced by the Wrigley Company in 1914. The Wrigley Company, founded by William Wrigley Jr., was a prominent American chewing gum manufacturer and is still recognized as one of the leading gum producers today.
The original Doublemint gum was marketed as a spearmint-flavored chewing gum. It quickly gained popularity due to its refreshing taste and the fact that it was a twin-pack, containing two sticks of gum. The "double" aspect of the gum's name was reflected in its double-packaging and double the amount of gum to enjoy.
In 1959, the "Double Your Pleasure" advertising campaign was launched for Doublemint gum. This iconic campaign featured catchy jingles and emphasized the joy and satisfaction of chewing Doublemint gum. The memorable slogan became deeply associated with the brand and remains recognizable even today.
Over the years, Doublemint gum has undergone some variations and additions to its product line. Different flavor options, such as Wintermint and Sweet Mint, have been introduced to cater to changing consumer preferences. However, the classic spearmint flavor remains the most popular and enduring choice.
Doublemint gum's longevity and continued success can be attributed to its consistent quality, refreshing flavor, and effective marketing campaigns. It has become a staple chewing gum brand enjoyed by millions worldwide.
In 2008, the Wrigley Company was acquired by Mars, Incorporated, a global confectionery company. Today, Doublemint gum is still produced under the Mars Wrigley Confectionery division and is available in various markets around the world.
The history of Doublemint gum exemplifies the enduring appeal of a well-crafted chewing gum brand. Its refreshing flavor, convenient packaging, and memorable advertising campaigns have solidified its position as a beloved chewing gum choice for generations of consumers.