Chupa Chups

Chupa Chups History

In the early 1950s, Spaniard Enric Bernat worked for an apple jam factory. He had an idea for a bonbon on a stick but the investors didn't like the idea and the company when out of business in 1958.

Mr. Bernat took over the company and renamed it Chupa Chups. He built the production machines and sold a striped bonbon on a wooden stick for one peseta each. Bernat got the idea of a "bonbon with a stick" from an upset mother when her child got sticky hands from melting sweets. Bernat felt that at that time, sweets were not designed with children in mind.

To market the product shopkeepers were instructed to place the lollipops near the cash register within reach of children's hands, instead of the traditional placement behind the counter. The Chupa Chups company was a success, expanding into America in the 1980s.