Peter Paul Halajian was a Connecticut candy seller in the early 1900s. Along with some other Armenian investors, he formed the Peter Paul Candy Company in 1919.
The company sold various kinds of candies, but following sugar and coconut shortages of World War II, they dropped most brands and put all of their efforts on the Mounds candy bar. The Almond Joy bar was introduced in 1946.
During the 1970s, the Peter Paul company introduced their famous advertising jingle that contained a play on words, "Sometimes you feel like a nut; sometimes you don't; Peter Paul Almond Joy's got nuts; Mounds don't." Scroll down to see an old TV commercial.
Almond Joy Memories
Oh, Almond Joy bars. I have always loved these chewy candy bars covered in chocolate. As a very young kid, I could never remember that Almond Joy bars had nuts and Mounds bars didn't. So it was always a surprise. When I got a Mounds bar, and did not find a nut, I was happy...I never liked nuts. When I got an Almond Joy bar, I would eat the whole thing up to the nut.
Next, I would nibble around the almond and lick it clean. Finally I would offer it to my mom, who always refused! Eventually I would end up eating the nut, not wanting to miss the tiny bits of chocolate still around it. Almond Joy bars always were and still are, as the name says, joy. ~ Natasha from Mass.