100 Grand Bar

$100,000 Bar History

The $100 Grand candy bar, also known as the "100 Grand Bar," is a popular chocolate bar known for its combination of caramel, crispy rice, and milk chocolate coating. Here's a brief history of the $100 Grand candy bar:

Origins in the 1960s: The $100 Grand candy bar was first introduced in the 1960s by the F. Hoffman-La Roche company, which later became Nestlé. It was originally marketed as the "$100,000 Bar" to evoke a sense of indulgence and luxury.

Distinctive Recipe: The $100 Grand candy bar features a crispy rice and caramel filling, which provides a combination of chewy and crunchy textures. It is then covered in a smooth milk chocolate coating, creating a rich and satisfying taste experience.

Brand Transition: In 1984, Nestlé acquired the rights to the $100,000 Bar and rebranded it as the "$100 Grand Bar" to align with the numerical naming convention of their other candy bars, such as the "100 Grand" being synonymous with "a large sum of money."

Marketing and Popularity: The $100 Grand Bar has been promoted through various advertising campaigns, highlighting its combination of caramel, crispy rice, and milk chocolate. Its name and association with a large sum of money have been used to convey the idea of indulgence and reward.

Availability: The $100 Grand Bar is widely available in many countries, particularly in the United States. It can be found in convenience stores, supermarkets, candy aisles, and online retailers.

Reputation and Recognition: The $100 Grand Bar has gained a loyal following among candy enthusiasts who enjoy its blend of flavors and textures. Its combination of caramel, crispy rice, and milk chocolate appeals to those seeking a satisfying and indulgent treat.

While the exact history and origins of the $100 Grand candy bar may not be extensively documented, it has become a well-known and beloved candy bar in many markets. Its caramel and crispy rice filling, combined with a milk chocolate coating, continues to attract fans who enjoy its delicious combination of flavors.

100 Grand Bar Memories

I can remember when the 100 grand bars were called $100,000 bars. I remember the first time I ate one. I had been helping my dad on the farm. When we returned home, my dad said he had something to share with me. We sat down on the front porch, and he took out a $100,000 bar. He told me it was the most “expensive” bar there was! He also said that this was how much I could look forward to making when I was older. Then, since there were two bars in every pack, he took one of the bars and gave me the other. There were many times as I grew older, that my dad and I shared a $100,000 bar while walking down to the farm. Even to this day, I still remember sharing the candy bar, the $100,000, with my dad. ~ Kris from Indiana