In the late 1950's the hottest programs on TV were quiz shows like "The $64,000 Question," "Twenty-One," and "The Big Surprise." On the "Big Surprise" the contestant chose a subject area and was asked to answer ten questions ranging in value from $100 to $100,000.
The program sparked the idea for a new Nestle' product, introduced in 1966, the Nestle' $100,000 Bar whose name suggests its top-price qualities. Many of you have asked about the name change from $100,000 Bar to 100 Grand Bar. We have not been able to find out for sure but we think it has something to do with computers. A product name beginning with a dollar sign will cause most computers go nuts. Anybody know for sure?
100 Grand Bar Memories
I can remember when the 100 grand bars were called $100,000 bars. I remember the first time I ate one. I had been helping my dad on the farm. When we returned home, my dad said he had something to share with me. We sat down on the front porch, and he took out a $100,000 bar. He told me it was the most “expensive” bar there was! He also said that this was how much I could look forward to making when I was older. Then, since there were two bars in every pack, he took one of the bars and gave me the other. There were many times as I grew older, that my dad and I shared a $100,000 bar while walking down to the farm. Even to this day, I still remember sharing the candy bar, the $100,000, with my dad. ~ Kris from Indiana