Just Born

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Just Born Candy

Just Born Candy was founded by Sam Born in 1917. What started as a small candy retail store in Brooklyn, NY, has grown into a candy-making powerhouse producing iconic treats such as PEEPS, Mike and Ike, Hot Tamales, and Goldenberg Peanut Chews.

The 3rd Generation-Run Candy Brand Making Some Of Your Favorite Sweets.

Just Born Candy is one of those candy companies nobody knows produces some of the most popular confectionery treats in the world.

Started by Russian immigrant Sam Born, the operation began as a retail shop in Brooklyn, NY (1917). Born was a candy innovator, developing the technology that made chocolate sprinkles, known as Jimmies, along with the system for creating the hard chocolate coating on Eskimo Pies. He even was given the keys to San Francisco for his invention, the Born Sucker Machine, which put sticks inside suckers.

After finding success sharing their daily-made sweets, the brand moved to an old print factory in Bethlehem, PA (1932). Here, the brand started to produce large quantities of French chocolates and other candy. The brand also acquired the prestigious Maillard Corporation where it made Mike and Ike (1940) and Hot Tamales (1950).

In 1953, Just Born acquired Rodda Candy Company (1953) which made jelly beans and a small line of marshmallow candy. The marshmallow candy caught the eye of Just Born and the brand took the idea and shaped it into small birds, which became the candy icon we know today as PEEPs.

From there, Just Born grew in popularity, slinging its sweets across the country and developing a collection of candy brands available in candy stores and grocery shops across the U.S. Then in 2003, Just Born hit the jackpot, acquiring Goldenberg Candy Company—the producers of Goldenberg’s Peanut Chews.

With the newest brand on board, Just Born continued to innovate on new products and seasonal sweets like PEEPS Easter treats, limited edition Mike and Ike, and vintage packaging for Hot Tamales.

Today, Just Born flexes a small but powerful collection of candy that includes PEEPS, Mike and Ike, Hot Tamales, Teanee Beanees, and Goldenberg’s Peanut Chews. Its products can be found online and in brick-and-mortar stores across the U.S. and has even created an online store where you can get candy-branded merchandise such as apparel, accessories, and home goods.


Who owns Just Born Candy?

  • Just Born Candy is a 3rd-generation owned candy company operated by Bob Born, who passed away in January of 2023. As of now, the brand is still held by the Born family.

Where is the Just Born Candy Company?

  • Just Born Candy operates out of Bethlehem, PA in its original production facility which was created in 1932.

What candy does Just Born make?

  • Just Born is known for creating some of the most popular candies in the U.S. Market. Currently Just Born produces the popular Easter candy, PEEPS, Mike and Ike, Hot Tamales, and Goldenberg’s Peanut Chews. 

Related collections

Chewy Candy, Marshmallow, Easter, Christmas, Halloween