Zero is a candy bar with a caramel, peanut butter, almond nougat bar covered with white fudge.
The Hollywood Candy Company got its start, not in the famous California city, but in Hollywood, Minnesota in 1912. Originally introduced as the Double Zero bar, the name was changed to Zero in 1934. Today, Zeros are made by Hershey. Other famous candy bars invented by Hollywood are Milk Shake, Pay Day and 747 bar. Only the Pay Day
is still being made.
When I was a kid growing up in Northeastern Pennsylvania, little corner grocery stores were still the norm as huge supermarkets and gas station convenience stores were still not on the scene. These little Mom and Pop stores carried a little of everything, but a LOT of candy! "Hollywood Brands" candy bars made a bar called the Milkshake. I loved those so much, I wrote a letter to the company. They loved my letter so much, they sent me a box of samples of their other candy bars, featuring Pay Day, Butternut and Zero.
I loved them all, but the Zero bar was so unique---white fudge coating instead of milk chocolate or dark chocolate... soft, tasty center with delicious caramel. What a treat! Well, Hollywoods Brands sold to Leaf and I think again to Hershey's. The Butternut and Milkshake are gone (Hopefully they'll return someday.). Pay Day is more popular than ever, with a fancy television ad campaign. But Zero is still that unique bar in the background---still the only white coated candy bar I know of and still delicious as ever! ~ Angelo from Virginia
I can't see or eat a Zero bar without thinking of my childhood in the late '60s. My sister and I would walk 2 blocks through our town, to get to an old amusement park. The rides weren't open often, but there was a lake we could swim in. For 50 cents, we could swim all day, and for a nickel, we could buy a frozen Zero bar. That was the first time I ever had one, and I can't even eat a Zero bar now unless it's frozen!!! ~Deb from Pennsylvania
Vintage Candy Boxes