Mounds are coconut candy bars covered in dark chocolate. "Some times you feel like a nut, some times you don't." Don't miss the retro TV commercial below.
Peter Paul Halajian was a Connecticut candy seller in the early 1900s. Along with some other Armenian investors, he formed the Peter Paul Candy Company in 1919.
The company sold various kinds of candies, but following sugar and coconut shortages of World War II, they dropped most brands and put all of their efforts on the Mounds candy bar. The Almond Joy bar was introduced in 1946.
During the 1970s, the Peter Paul company introduced their famous advertising jingle that contained a play on words, "Sometimes you feel like a nut; sometimes you don't; Peter Paul Almond Joy's got nuts; Mounds don't."
I remember enjoying Mounds bars a lot when I was a kid in NYC during the 50's. On Saturday mornings it almost became a ritual to sit down in front of the Muntz television and watch Captain Gallant of the Foreign Legion starring none other than Buster Crabbe, who also played Flash Gordon during the 1930's.
I also enjoyed picking up the latest Classics comic and biking down to Riverside Drive where I would find a shady tree and armed with a Pepsi and a Mounds bar or two, go on mental adventures while perusing the pages of some historical saga like Ivanhoe or Moby Dick. With my time running out, those are the quiet moments I long for and I can almost feel myself drifting... drifting..... drifting........ drift........... dr.. ~ Ted from West Virginia