Good & Plenty

Good & Plenty Candy History Good & Plenty is a popular candy brand known for its distinctive pink and white coated licorice candies. Here's a brief history of Good & Plenty:Good & Plenty was first introduced in 1893 by the Quaker City Confectionery Company, whi...

Good & Plenty Candy History

Good & Plenty is a popular candy brand known for its distinctive pink and white coated licorice candies. Here's a brief history of Good & Plenty:

Good & Plenty was first introduced in 1893 by the Quaker City Confectionery Company, which later became the American Licorice Company. It is one of the oldest branded candies in the United States.

The original intent behind Good & Plenty was to capitalize on the growing popularity of licorice-flavored candies. The candy's name was inspired by a play on words, with "Good" representing the quality of the candy and "Plenty" referring to the generous amount of licorice flavor.

The candy's iconic pink and white color scheme, which remains unchanged to this day, was chosen to make it visually appealing and easily distinguishable from other candies on the market.

Good & Plenty gained popularity over the years due to its unique taste and texture. The candy consists of small, oblong-shaped capsules with a hard candy shell and a chewy licorice center. The combination of the sweet candy shell and the robust licorice flavor made Good & Plenty a favorite among licorice enthusiasts.

The candy's distinctive packaging, featuring a box with a pink background and white lettering, has become synonymous with the brand. The box design has remained relatively unchanged over the years, further contributing to its recognizable identity.

Good & Plenty has been marketed through various advertising campaigns and promotional efforts throughout its history. The candy has been featured in print ads, television commercials, and other marketing materials to build brand awareness and attract consumers.

Today, Good & Plenty continues to be produced by the Hershey's and remains a popular choice among licorice candy lovers. It is widely available in stores and often enjoyed as a sweet and chewy treat.

The enduring success of Good & Plenty can be attributed to its unique flavor, recognizable packaging, and longstanding presence in the confectionery market. Its history as one of the oldest branded candies in the United States reflects its status as a beloved and iconic candy brand.

Good & Plenty Candy Memories

Good & Plenty ad

Back when I was young it was common for two or three generations of families to live in the same house. Ours was one of those. My grandma and grandpa loved to garden and in the summertime we had more fresh produce than our family and all our neighbors could eat.

I was, of course, a child and I would rather eat candy than vegetables one candy in particular. I had a raging passion for Good and Plenty. The only way my grandma could get me to eat my vegetables was to say "boy-them vegetables are good and plenty and if you eat them you can have some Good and Plenty". I worked every time!! To this day I will eat all my vegetables and think of her and then reach for the Good and Plenty. ~ Jack from Missouri

Every Saturday my brothers and I would go to a double feature matinée. I guess my parents needed some peace and quiet. I would save my allowance so I would have enough money to buy a box of Good and Plenty and a slushy. My brother would always finish his candy first, and ask for some of mine. Sometimes I would share, sometimes I wouldn't. I can't afford double feature matinees every Saturday anymore, but I still manage to get my Good and Plenty! ~ Becky from Pennsylvania