Big Red Gum
Big Red History
In 1976 Big Red was introduced in the U.S. and Canada as cinnamon gum gained favor in the U.S. After modest success, the gum was repositioned as a breath freshening gum with long lasting flavor instead of just a cinnamon flavored gum. [continued below]
[continued from above] Packaging reflected this positioning, instead of a cluster of pale green leaves to indicate the natural freshness of cinnamon, a yellow flame dotted the letter "i" in Big Red to indicate to consumers that the gum was spicy and hot.