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  Amedeo
Obici came to America from Italy at the age of eleven. As a young man
he operated a peanut stand which later became a store and restaurant.
Then in partnership with his future bother-in-law, Mario Peruzzi, he
started the Planters Nut and Chocolate Company in Wilkes-Barre, PA.
The year was 1906.
In 1916 Mr. Peanut was
introduced through a high school sketching contest. The winner was a
13 year old boy. A commercial artist later added the top hat, cane,
white spats and monocle. The Mr. Peanut logo became, and still is, one
of the most recognizable trademarks.
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