Now and Laters

3.6 oz King Size bar has 6 each of the most popular flavors: grape, watermelon, strawberry and apple.

Now and Laters are hard pieces of taffy... some for now and some for later. Also available in a soft piece. To order, click the "CK" box and enter the quantity...

Flat Rate Shipping: $8.95 for UPS ground shipping; free for orders over $200.00 (continental US only). Orders placed by midnight usually ship next business day.

Kids went wild when, in 1962, the Phoenix Candy Company came out with the Now and Later bar. Each Now and Later bar consisted of several individually wrapped taffy squares, and the bars were available in close to fourteen flavors.

The name was selected to suggest to customers that they eat some of the taffy squares in the bar right away and save the rest for another occasion.

The Phoenix Company goes back to 1919, when a little candy company in Brooklyn, New York, was turning out penny saltwater taffy. In 1953, the company became the Phoenix Candy Company, which struck gold with its popular product.

The candy brand has been owned and made by several companies between that time and today, including Beatrice Foods, Hershey and currently Farley & Sather's Candy of Minneapolis.

There are fifteen flavors available today and we carry the eight most popular old time favorites which are all fruit flavors. We are often asked about chocolate and vanilla flavors... unfortunately they are no longer made. The other flavors are more recent so we do not carry them.

Now and Later memories... When I was growing up, I was a Now and Laters junkie. I was perhaps the pickiest child in the neighborhood when it came to what I would eat, if anything so much as resembled Now and Laters or had that special tang of the grape and apple flavors, you could count on the fact that I'd eat it. For 7 years, I was denied the sweet treat because I was forced to wear braces, then retainers. Only recently, after I was told it was safe to eat chewy foods could I drive to my favorite childhood candy store and buy 5 boxes of grape and apple Now and Laters. I feel 5 again! ~ Katy from Illinois

I am a 31 year old woman and I have been trying to find pineapple now and laters for at least 10 years. I often sit back and remember being at 8 years old, I used to get my allowance and on the way to school I would go to our general store (Ivan's in Duquesne, PA) and buy a pack of pineapple now and laters then I would put them in my front pocket and wait until lunchtime, by then they would be soft and mooshy.

I would unwrap each of them and put them all in my mouth at one time and chew for days. Its the best and only way to eat them! and honestly now I am so happy I have found your website, I have saved it as a favorite and also ordered a box of, that's right you guessed it PINEAPPLE NOW AND LATERS!!!!!!!!!! Thanks for letting me share my story. ~ Kyra from North Carolina

Now and Laters memories >>>