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Cracker Jack memories...

Cracker Jack box from the 1960s

While I have always liked Cracker Jacks, my most vivid memories are of the commercial I saw repeatedly when I was about 8 or 9. It was the one with the kid going down the street... it was wet... and running a stick along a wrought iron fence, crossing the street to a park which had a kiosk selling magazines, candy, and whatnot. The old guy with a really great face takes the kid's order for Cracker Jacks and the kid pulls out all the stuff from his pocket... including some money, a jack, and eventually a live frog. The deal is sealed and the kid goes off with the Cracker Jacks.

The lyrics for the theme song went something like, What do you want when you gotta have something and it's gotta be sweet, AND IT'S GOTTA BE A LOT, and ya only have a dime. Whadya get?... Cracker Jacks! Candy coated popcorn, peanuts and a prize... that's what you get in Cracker Jacks!"

That commercial was 40 years ago and it is still with me in great detail. Advertisers today might learn a thing or two about the persistence of memories from commercials like that! Thanks for the memories. ~ Dan from Texas


I've always loved Cracker Jack (though I've always called them Cracker Jacks). When I was young, I'd get so excited on those special occasions when my Mom would buy me a box. I'd rip open the top and shove my little hand down inside to feel around for the special toy surprise. After retrieving the booty, I'd shove tiny handfuls of the crunchy caramel covered popcorn into my mouth as I applied my newly acquired temporary tattoos to my arm (if I was lucky enough to get them!)

I especially liked to dig around for the peanuts in the box. If they sold Cracker Jacks peanuts by themselves, I may never have tried another treat because my favorite would have been clearly decided already. The peanuts tended to find their way to the bottom of the box, so that, too, took some digging.

As I grew older, my hand grew larger. Getting the best stuff first was no longer a matter of simply reaching down to the bottom of the box and pulling out the peanuts or the prize. Growing older, I grow to understand that the best things are worth waiting for.

I'm not gonna lie and say that in my adult years I haven't stretched a couple fingers into the box to try and snag the prize now and then. But even then, I've been happy to find those caramel coated peanuts at the bottom of the box once I've finished the rest. Yeah, good things are worth waiting for. ~ Chad from Oklahoma

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