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Originally, each one was hand-wrapped in a square of silver foil, but in 1921 machine wrapping was introduced, along with the addition of the unique “plume” which marked it as a genuine HERSHEY’S KISSES Chocolate.
The chocolates were not produced at all from 1942 through 1949 due to the rationing of silver foil during and immediately after World War II. HERSHEY’S KISSES Chocolates were wrapped in colors other than silver for the first time in 1962. HERSHEY’S KISSES with almonds were introduced in 1990 and the first successful HERSHEY’S product using white chocolate, HERSHEY’S HUGS, in 1993.
When I was a child I had a never ending sweet tooth, my weakness being chocolate. My mother always joked that I had a hollow leg. Every time she would make me chocolate chip cookies I would end up in time out for swiping the chocolate chips.
One day mom came home from the grocery store and started putting away stuff when I spotted a bag of, what I thought at the time were chocolate chips. The bag looked different so I asked her what they were. She explained to me that she had a solution to my cravings. She opened the bag and unwrapped the biggest chocolate chip I had ever seen! She told me they were Hershey's Kisses and gave me one-I was hooked. I had never tasted such a creamy chocolate treat in my short life.
After that day I would go to her when my sweet tooth would kick in and tell her I would trade her some kisses for some Kisses, Hersheys Kisses of course. I go visit her and to this day say to her "hey mom trade ya some kisses for some Kisses" and she always makes the trade. Thank you for a wonderful site and a wonderful way to share my favorite memory. ~ Ashley from Missouri
Vintage TV Commercial and Candy Box