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Witnessing his son racing down the street after an ice cream truck, the Chicago candy store owner developed the DOVEBAR® out of concern for his children's safety. Hand-dipping ice cream in premium chocolate, Leo took months to refine the recipe, naming the new treat after his south side candy shop, a moniker chosen for its "peaceful" quality. Those first rich, creamy DOVEBAR® were an instant success, but it wasn't until Leo's son grew up and followed in his father's footsteps that DOVE® Chocolate became known from coast to coast.
By the late '70s over one million DOVEBAR® were sold in a single year by street vendors to eager children and adults. The DOVEBAR® popularity soon caught the attention of another family of expert chocolatiers. M&M/Mars acquired DOVE® in 1986 as the crown jewel of their company, and refined DOVE® Chocolate's purity and taste before introducing milk and dark chocolate bars in the '90s.