The length was the result of its braided shape but it didn't actually weigh more than standard candy bars of the time. When sales didn't meet expectations in 1981, Mars discontinued it.
We at the Old Time Candy Company were disappointed too... but, we are happy that we discovered the Curly Wurly made by Cadbury. Cadbury is located in England and one of the largest candy makers in the world. They are better known in Europe than in the US and the taste of their chocolate is nothing short of outstanding.
We have to import them form England which means they are a little "pricey" but you will not be disappointed. It is a top seller and we have many repeat buyers. It also one of our personal favorites.
Jason Liebig sent us a photo (above) of a recent addition to his candy wrapper collection. You can read more about Jason and his collection on Flickr.
Image used with permission.
My memory about the Marathon Candy bar are from Elementary School. There was a small store below my house I could walk to, and I always went to the candy looking for something new, and one day I saw a candy bar in a long red flat pack, and it said Marathon in big red letters, it said it was carmel and chocolate, my favorites!!! I tried one and fell in love, I always got them for my birthday, Christmas, Easter, you name the holiday my mom and dad always got me some.
And as happens, they stopped making them, and one day a couple years ago, searching marathon Candy Bar online,I was directed to Old Time Candy Co., where my childhood memories can back to life, although the bar was smaller, a sign of the times, it was the same candy bar and I could relive my early years, it brought back those days running outside with my marathon. Old Time Candy Co. helped me go back in time, Thank you!! ~ Keith from North Carolina
I remember growing up and absolutely loving the Marathon Bar. I remember the commercial like it was still on today. As a kid, I used to imitate the commercial walking into the saloon with my Marathon Bar. My family and friends knew how much I liked them that they used to attach them to my birthday gifts! I was so disappointed when the stopped making them. For years, I would look for them in candy shops and online with no luck. I even had my kids looking for them if they ever went someplace that sold candy. Now 40+ years later, my boyfriend discovered your site and surprised my with what is now known as Curly Wurly Bars! I opened the package and I was like a little kid again! Eating the first one made me flash back to my childhood and brought a huge smile to my face! Thank you Tim! I love you!!!!! ~Lisa from New Jersey
I remember when I was a little girl my daddy would always let me get one of these at every gas station we stopped at. I LOVED these candy bars, I would be so happy and daddy enjoyed watching me try to eat it when it was real hot outside and the candy bar was soft from the summer heat!
I was telling my daughter about the candy bar,and how great they were and THEN I found OldTimeCandy.com on line and was skimming the site and saw the old familiar shape and came to a complete stop and ordered and they were just as good as I remembered! Needless to say I have continued to order them. I sent some to my daughter and she loved them and sent me a text the other day saying she had eaten the last one,and that she needed more! I am so glad they made the Curly Wurly and I could share a memory of my favorite candy with my daughter! ~Donna from Texas