Hi-Chew History

HI-CHEW is a popular chewy candy known for its fruity flavors and soft, taffy-like texture. Here's a brief history of HI-CHEW candy:

HI-CHEW was first developed and introduced in 1975 by the Morinaga & Co. Ltd., a Japanese confectionery company. The name "HI-CHEW" is derived from the English words "hi" for "delicious" and "chew" to describe the candy's texture.

Originally, HI-CHEW was introduced in Japan as a fruit-flavored caramel candy. It quickly gained popularity for its unique and enjoyable chewiness, which was distinct from traditional caramel candies.

One of the key factors contributing to HI-CHEW's success was the company's dedication to creating a candy with intense, natural fruit flavors. Morinaga & Co. Ltd. utilized a unique manufacturing process called "Mochi Mochi," which allowed them to create a soft and chewy texture while capturing the essence of real fruits.

HI-CHEW candies come in a variety of flavors, including strawberry, grape, green apple, mango, and many others. The company regularly introduces limited-edition and seasonal flavors to keep their product line fresh and exciting.

In the 1990s, HI-CHEW gained popularity beyond Japan, first expanding to other Asian markets and later making its way to the United States and other countries worldwide. The candy's unique texture and intense fruit flavors resonated with consumers, leading to its growing global presence.

In the United States, HI-CHEW was officially introduced in 2008 by Morinaga America, Inc., a subsidiary of Morinaga & Co. Ltd. Since then, the popularity of HI-CHEW has continued to grow, with the candy being widely available in various retail locations, including grocery stores, convenience stores, and online platforms.

HI-CHEW's success can be attributed to its combination of vibrant fruit flavors, soft and chewy texture, and the company's commitment to high-quality ingredients and innovative manufacturing techniques.

Today, HI-CHEW has become a well-recognized and beloved candy brand worldwide, appealing to both children and adults with its wide range of flavors and enjoyable eating experience.