Freshen Up Gum History

Freshen Up is a brand of chewing gum that was first introduced by the Warner-Lambert Company in 1975. The gum was marketed as a unique product that contained a liquid center that provided a burst of flavor when chewed.

Freshen Up gum was initially available in two flavors: Spearmint and Bubble Gum. The gum's packaging featured a distinctive green and white design with a curving, lowercase "f" logo.

The liquid center of Freshen Up gum was created using a process called encapsulation, which involved surrounding a flavored liquid with a thin coating of gum base. The gum was then coated in sugar to create a crunchy outer shell. When the gum was chewed, the sugar shell would dissolve, releasing the liquid center and providing a burst of flavor.

Freshen Up gum became a popular product and was known for its unique flavor and texture. The gum was heavily advertised on television and in print, with slogans such as "The Gum That Goes Squirt!" and "Freshen Up and Chew Life!"

In the early 1980s, Warner-Lambert was acquired by Pfizer, which continued to produce Freshen Up gum for several years. However, the brand eventually lost popularity and was discontinued in the United States in the late 1990s. Today, Freshen Up gum is still available in some parts of the world, particularly in Europe and Asia.