|[continued from above]
In partnership with Charlie Fox, Cross opened the Fox-Cross Candy Company in Emeryville, across the bay from San Francisco in 1920 with a candy bar called the Nu Chu.
The candy bar that made the company famous, however, wasn't launched until 1922. It was named after the dance craze in full swing at the time. It was made of vanilla-flavored nougat covered with milk chocolate. The chocolate and strawberry Charleston Chews were introduced in 1958.
Charleston Chews were one of the earliest candy bars to capitalize on the use of the freezer in a home refrigerator. Many a Charleston Chews lover has enjoyed their treat by freezing and then smacking it on a hard surface to create many bite-sized pieces.
The shape of the bar has changed a bit over time but the delectable ingredients taste just as great as they did over 80 years ago. Ownership of the company has changed several times over the years. Today Charleston Chews are made by the Tootsie Company.
Whenever I came home from college to visit my brother in high school, we would always go out late at night to stores that were open and buy a Charleston Chew! Then we would sit in the care and savor it and discuss how delicious it was, always saving some so we could take it home and freeze it.
The Charleston Chew became such a fixture of our relationship that my brother even brought a box of the mini Charleston chews with him to his high school graduation! When one of the principals asked him what was in his pocket (they were trying to stop the kids from bringing in beach balls) he said, "Oh, it's a box of Charleston Chews." and the principal said, "Oh, I love those, go ahead and bring them in!" So my brother ate Charleston Chews all through his graduation ceremony! ~ Chelsea from Iowa