Old Time Candy Company
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Big Red Gum
Big Red Cinnamon GumWrigley's Big Red cinnamon gum in the old fashioned 5-stick pack.
 
Big Red Gum history
 
In 1976 Big Red was introduced in the U.S. and Canada as cinnamon gum gained favor in the U.S. After modest success, the gum was repositioned as a breath freshening gum with long lasting flavor instead of just a cinnamon flavored gum. [more below]
Total Items: 2
Big Red Gum - 1 pack
Big Red Gum - 1 pack
$0.45
Big Red Gum - box of 40
Big Red Gum - box of 40
$13.99
  
 
[continued from above]
Packaging reflected this positioning, instead of a cluster of pale green leaves to indicate the natural freshness of cinnamon, a yellow flame dotted the letter "i" in Big Red to indicate to consumers that the gum was spicy and hot.



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