Brown is the color of the earth and is associated with the material side of life. People who prefer brown are often conventional and orderly.

Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones - each producing a different effect. Brown can be a stabilizing color. Brown gives a feeling of solidity, and allows one to stay in the background, unnoticed. Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.