The 5th Avenue is a rich milk chocolate candy bar with a crunchy peanut butter center.

 

 

This candy bar was originally introduced in 1936 by the makers of Luden's cough drops. The name is taken from Fifth Avenue, a fashionable section of New York City that includes Time's Square and the Sak's Fifth Avenue store. It conjures up an image of elegance and high style and distinction.

 

To differentiate it from the street of the same name, the numeral 5 was substituted for the word fifth. The originals had almonds, the new ones do not.

 

My mother reaches in her pocket and reads "Fifth Avenue", but it is not her usual candy bar, instead inside this wrapper is a box and in opening the box there was a ring and my dad asked my mother to marry him. My dad explained he wanted my mom to remember that day, so he associated the candy bar with the street where he proposed.

 

My dad still gives my mother a Fifth Avenue every year for their anniversary, so she knows he remembers and loves that day and so that she can remember the moment, too. ~ Annie from Ohio