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In the late 1950's the hottest
programs on TV were quiz shows like "The $64,000
Question," "Twenty-One," and "The Big
Surprise." On the "Big Surprise" the contestant
chose a subject area and was asked to answer ten questions ranging in
value from $100 to $100,000.
The
program sparked the idea for a new Nestle' product, introduced in
1966, the Nestle' $100,000 Bar whose name suggests its top-price
qualities.
1960s era magazine ad.
Many of you have asked about the name change from $100,000 Bar to 100 Grand Bar. We have not been able
to find out for sure but we think it has something to do with computers. A product name beginning with a dollar sign will cause most
computers go nuts. Anybody know for sure?
100 Grand bar memories... I can
remember when the 100 grand bars were called $100,000 bars. I remember
the first time I ate one. I had been helping my dad on the farm. When we
returned home, my dad said he had something to share with me. We sat
down on the front porch, and he took out a $100,000 bar. He told me it
was the most “expensive” bar there was! He also said that this was how
much I could look forward to making when I was older.
Then, since there were
two bars in every pack, he took one of the bars and gave me the other.
There were many times as I grew older, that my dad and I shared a
$100,000 bar while walking down to the farm. Even to this day, I still
remember sharing the candy bar, the $100,000, with my dad. ~ Kris from
Indiana
I remember first eating 100 grand bars in Libya, in my
grandfather's store. There were always a lot of different kinds of candy there, but that was always my favorite because it was a combination
of everything; caramel, chocolate, what I used to call the "crunchies." Even though 100 grand bars were available in the U.S., I always waited
until summer, when we went to Libya, to eat them (and stock up for the winter). What was really awesome, was that my granddad was the only one
in town who actually sold the 100 grand bars. I'm not sure just how many people actually knew about these bars though, because I had the
tendency to eat them ALL. ~ Rima from the USA
This was back when this candy was called $100,000 bars, not 100 Grand bars. I remember going to my
friend Cori's birthday party in elementary school, maybe third grade. At the party her mom told us that we were each going to get $100,000.
Although we didn't really believe her, we didn't completely not believe her either. She kept us going through most of the party and we kept up
hope. When she handed out these candy bars instead we were disappointed. But, the candy was good and I had fun telling my mom about it when I
got home. ~ Sarah from Virginia
